twitter subscription fee tweetdeck unique

Twitter subscription fee tweetdeck unique update#
Twitter subscription fee tweetdeck unique code#

It has mentioned the idea of a subscription in the last two quarterly talks – but the company has historically been slow to make product decisions.

Twitter subscription fee tweetdeck unique update#

The San Francisco-based company can update investors on their thinking when it reports earnings on Tuesday. “We have a very high barrier to when we want to ask consumers to pay for aspects of Twitter,” he said. Segal warned in July that Twitter was not only “very, very early” in exploring a subscription service, but also planned to be picky about how things are going. Nevertheless, Twitter CFO Ned Segal said in a conversation with investors last year that a subscription option of some kind would give sales “sustainability”, and recurring revenue is more consistent than advertising spending. Subscriptions have always offered an exciting alternative to advertising, but social networks have traditionally remained free as a way to encourage user growth and engagement, which are then subsidized with paid marketing posts. Other possible ways to generate recurring revenue include fees for using services such as Tweetdeck or advanced user features such as “undo sending” or profile customization options. At least one idea being considered is related to “tipping” or the ability for users to pay the people they follow for exclusive content, said the people who asked not to be named because the discussions are internal.

Twitter subscription fee tweetdeck unique code#

To explore potential options outside of ad sales, a number of Twitter teams are researching subscription offers, including one that uses the code name “Rogue One”, according to people familiar with the effort. The company’s user base in the US, its most valuable market, has also started to plateau, which means it can not rely on just adding users to its juice revenue. The idea goes, will benefit from a separate revenue stream that is not as dependent on brand advertising. and Snap Inc., and Twitter’s share of the global digital advertising market remains at a weak 0.8 percent, according to EMarketer. That business has grown at a slower pace in recent years than competitors such as Facebook Inc. The majority of Twitter’s revenue comes from targeted advertising, which serves promoted posts targeted at specific user groups. is building a subscription product as a way to ease its dependence on advertising – a plan the social network has been considering for years, and one that has been given increased priority given the pandemic and pressure from activist investors to accelerate growth.